T-shirts with an Uplifting Message
When I talk to people about entrepreneurship, most immediately think of Web 2.0 companies. It seems that everyone is dreaming about creating the next MySpace or YouTube. These services are outstanding, but there are great opportunities for seemingly simple products too.
Feel Good Products Sell
Life is good makes T-shirts and related apparel that just make you feel good. From their whimsical character Jake to their positive philosophy, how can you help but crack a smile when you see their products? Bert and John Jacobs may sell clothing, but their genius was creating a brand that resonates with so many people. Everyone from an urban hipster to a grandmother can relate to their uplifting message.
Product Idea + New Tools
The Jacobs brothers started selling T-shirts out of a van in 1989, but how much faster would they have reached a $100 million in sales if they were starting today? With the advent of online companies such as CafePress, Spreadshirt and Zazzle, starting a T-shirt company would be even easier now. Of course, the hard part is creating your brand, but the startup costs are low. What product idea do you have that you could produce on demand?