Wise Uncle Ben

I have no idea if Christian Lander started his latest blog Stuff White People Like with the intention of getting a book deal. Who knows. Maybe it was part of his New Year’s Resolution. 46 of its 93 articles were posted in January, so he either wrote content ahead of time or he is just very prolific.

No matter how he got started, Lander created an entertaining and sometimes thought provoking blog. When I first saw the blog, I wondered if he would ever be able to sell ads on it. Maybe he knew all along that his only chance at monetizing SWPL was to turn it into a book deal. Regardless he must be quite the negotiator to get a $300,000 advance on his first book. Kudos to him.

Why Blog? Reason No. 92: Book Deal - New York Times

Image by Ingorrr