Wise Uncle Ben

Please take the time to read this article about how to sell to the “Big Boxes.” I found the article very informative to say the least. After finishing all eight steps, you may feel a little bit intimidated by the process. Watch the video to help keep things in perspective.

Landing a Spot in the Retail Big Leagues

Trying to play ball with Target or Wal-Mart? Follow these eight steps for selling your product to a large, multiunit retail outlet.

Getting into the retail major leagues is something many entrepreneurs dream about. Have you ever envisioned your products on the shelves of a big box retailer but wondered just how to get your company ready for the prime time?

According to experts–and some entrepreneurs who’ve already made the leap as vendors or suppliers–there are some basic principles that can help guide you through the process. If expanding into the retail big leagues is your goal, these eight steps can help you get placement for your product.

1. Begin with questions. Before you try to make the leap to multiunit retail, ask yourself these basic questions: Does your product fit a demand just waiting to be tapped? Have you already found a multiunit retailer that’s a good fit for your product? What is it about your product that would make a buyer see fit to take a chance on your product? If you land the deal, can your production handle the volume? Do you want to sell your product directly to the retailer, or do you want to license your product to a manufacturer who’ll then distribute it for you?

To read the complete source article click here.

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